JetBlue Tests Face Recognition to Scrap Boarding Passes

JetBlue Airways plans to test facial-recognition technology to match travelers to passport or visa photos, adding to efforts by other carriers to eliminate the need for boarding passes. The JetBlue program will start next month on flights from Boston’s Logan International Airport to Aruba’s Queen Beatrix International Airport, the airline …

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Marketers Struggle With Viewability IRL, Too

Procter & Gamble lit a brushfire in digital advertising this year when it said it was done paying for ads it couldn’t prove were served on-screen. “The days of giving digital a pass are over,” P&G Chief Brand Officer Marc Pritchard said. But another medium with a huge share of …

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What China's Live Streaming Crackdown Mean for Marketers

Chinese authorities are cracking down on live streaming platforms and video producers this week in a hunt for content deemed too sexy, violent harmful to youth or even superstutious. The Culture Ministry there has said that it shut down 10 hosting platforms entirely. Authorities banned 547 live streamers and ordered …

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Why Influencer Marketing Needs to Grow Up

Influencer marketing is all the rage among marketers. There’s just one tiny problem. It’s grossly underutilized. According to a recent survey by Traackr and Top Rank Marketing, 43% of companies report being in the experimental stages of influencer marketing; another 28% said their programs are tactical. The numbers are more …

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VW Marketer Shaping Comeback Attempt Leaves for Toyota

Vinay Shahani, who helped shape Volkswagen’s messaging in the wake of the automaker’s emissions scandal, is leaving for Toyota. Shahani, who was VW of America’s senior VP-marketing, will take over as Toyota Motor North America’s VP for integrated marketing operations, overseeing media strategy, digital and social media, vehicle incentive strategy, …

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Grindr Gets Textual With New Editor-in-Chief

Grindr is signalling that it wants to get into the hard news business with an announcement this week that it hired an editor-in-chief for its online magazine, Into, which launched as a vertical on its site in March. Zach Stafford will join the gay hookup app from Guardian U.S. and …

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