The New British Delicacy: Hot Dogs

First came the burger. Now it’s hot dogs. That wonderfully simple snack of a sausage and bun is finally emerging from the shadow of its more-popular culinary cousin in the U.K., where burgers are ubiquitous and hot dogs an occasional treat you might enjoy at a soccer game but rarely …

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Lululemon, in a First, Goes After the Guys

Guys are finally getting their due at Lululemon. The Vancouver-based activewear brand will debut its first dedicated men’s marketing campaign later this month, taking advantage of momentum the retailer is seeing in its men’s business, executives said Thursday on a call reporting second-quarter sales increases. Men’s is “one of our …

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In Wendy's Promo for Hispanics, It's Cool to Live With Mom and Dad

Young Hispanics are more likely to keep happily living at home than non-Hispanics, but they aren’t slackers dwelling in their parents’ basements. That cultural insight is driving a humorous Spanish-language promotion for Wendy’s Giant Junior Bacon Cheeseburger, which casts these young adults as the “Giant Juniors.” Three online videos tell …

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PayPal Credit Card to Target Brick-and-Mortar Shopping

PayPal Holdings Inc., is turning to its old nemesis, plastic, to help it expand beyond the digital realm. The online payments venture is introducing a credit card that offers customers 2 percent cash back on purchases—one of the industry’s highest rebate rates—with no annual fee. The rewards will appear in …

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Star Wars: The Last Jedi Toy Blitz Begins With Drones

Two squadrons of little Star Wars drones fly through the air in a Brooklyn, N.Y., event space, blasting each other with lasers within the net-lined battle zone. The scoreboard keeps a tally as pro-pilots whip their X-Wings and TIE Fighters around, tagging each other between barrel rolls. Propel, the company …

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Agency Brief: Tropical Digs, Danish Deals and Chicken Diets

Happy holiday weekend! Before we send you off on your beach- and barbecue-filled Labor Day celebrations, we’re going to catch up on some agency news from this final week of summer. Without further ado… St. Lucia’s Marigot Bay – Stock image Credit: Wildroze/iStock If you like pina coladas… Translation has …

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