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Dana Anderson Leaves Mondelez in Marketer's Biggest Executive Shakeup Yet

Mondelēz International Chief Marketing Officer Dana Anderson is leaving the company, perhaps the biggest sign of major changes to come at the maker of Oreo cookies, which is also announcing two other executive changes Monday.

Anderson, a former Kraft Foods executive who has been with Mondelēz since the company separated from Kraft in 2012, is leaving “to explore a new professional opportunity,” Mondelez said Monday.

Mondelēz said it plans to use Anderson’s departure as a way to evolve the CMO role within the organization, which has been trying to tighten its focus on its so-called “power brands,” its major sellers including Oreo, Belvita, Milka, Cadbury, and Trident.

“Dana has been a creative and change catalyst for our company, and we’re deeply appreciative of her many contributions,” Chief Growth Officer Tim Cofer said in a statement. “Our search for a successor will focus on finding a digital-first, disruptive and innovative leader who can build on Dana’s legacy and mobilize breakthrough marketing in a rapidly changing global consumer landscape.”

Between her time at Kraft and later at Mondelēz, Anderson has been with the company since 2009. She was previously at DDB Chicago and is known as a leader who has pushed Mondelēz to embrace a culture of “fearless marketing.” She is often called on as a dynamic, engaging speaker at industry events.

“After nearly a decade of sharing the stories of some of the world’s most iconic brands, I’m both thankful for and proud of my time at Mondelēz International,” Anderson said in a statement. “I’m looking forward to a new and different chapter in my career and have every confidence my global marketing colleagues will continue to achieve great things as they find new and innovative ways to connect with today’s consumers.”

While Mondelez is not yet naming a successor for Anderson, it did announce the appointment of two outside executives in other roles.

Stefania Gvillo was named global head of strategic insights. She joins Mondelez after about 15 years at PepsiCo, where she was most recently VP of portfolio strategy and consumer insights, according to her LinkedIn profile. Gvillo fills a role previously held by Maria Alvarado, who is based in Zurich and plans to leave the company in September.

Mondelez said Jay Gouliard is joining May 1 in the newly created role of global head of packaging. Mondelez cited his background in both structure and graphics, with roles at consumer packaged goods marketers including Unilever and Coca-Cola.

Anderson’s departure is the latest in a series of exits by Mondelez executives in recent months. Among the departures in 2016, Bonin Bough, chief media and e-commerce officer, left to pursue his own projects, and Laura Henderson, global head of content and media monetization, left to join BuzzFeed. And just last week, Mondelez announced Roberto Marques, exec VP and president of its North America business, is leaving. For now, Cofer is taking over that role in an interim capacity as the company searches for a permanent successor.

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