The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau’s guidelines.
The tool, which works for mobile and desktop, analyzes elements such as file weights, requests and shared libraries. The IAB was set to announce it at its Mobile Marketplace conference in New York.
“The tool will be enhanced as we transition to include a leaner portfolio this year and beyond,” he added.
The IAB’s move comes nearly a year after it declared HTML5 the new industry standard. “The idea behind the revised guidelines is that the de facto standard – Flash – is not interoperable across devices,” Mr. Cunningham said previously. “It was time to update the protocols to reflect the changing nature of technology and its influence on the supply chain.”