When AI Fails (and What We Learned)

Brands big and small are experimenting with artificial intelligence (AI), with varying levels of success. Amazon uses AI to predict what you want to buy; Spotify leverages it to select music for your playlists; and digital assistants like Apple’s Siri are AI tools personified. But among those successes are plenty …

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The Middle Management Error Vendors Love Most

We deal with procurement departments every day. It’s a fact of modern day corporate life. But this week, I’ve had to respond to so many RFPs asking for “blue disco balls,” (my metaphoric name for a specific kind of middle management error that most vendors, suppliers and even solutions providers …

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Get Tipsy: 'Rose-Fueled' Chatbot for Cannes Shenanigans

First-timer at Cannes? Do you have constant #FOMO? Have no fear. Huge has created a chatbot — appropriately named Tipsy to reflect the mind state of attendees — to provide people with useful Cannes tips throughout the week. Tipsy, which was developed in partnership with Betaworks and Dexter, is available …

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With #WearOrange, Huge Doubles Down on Gun Safety Messaging

Everytown for Gun Safety is asking people to #WearOrange for National Gun Violence Prevention Day today, one of the numerous and increasingly visible recent gun safety efforts supported by nonprofits and ad agencies. For the #WearOrange campaign, Everytown released a video remembering 15-year-old Hadiya Pendleton, who was shot and killed …

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China Clamps Down on Webcasting by Weibo and Other Media Firms

China’s broadcasting regulator ordered Weibo Corp. and two other internet media firms to halt video and audio webcasting, accusing them of operating without a license and disseminating opinions potentially harmful to social stability. Weibo logo The State Administration of Press, Publication, Radio, Film and Television said services operated by companies …

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