Potty Mouth Kathy Griffin's New Purpose: Better Poop

Squatty Potty, whose unicorn video has drawn 140 million views and helped sell $28 million worth of stools to improve the bathroom experience last year, now has a bigger name on its side: Kathy Griffin. In her new ad from Bravery, whose co-founder worked on Kmart’s memorable “Ship My Pants,” …

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Creativity Top 5: The Week's Best Ads

In this week’s episode, Dove brings its ‘Real Beauty’ message to its packaging. Another skincare brand tells a tale of beauty addiction gone awry. And Colonel Sanders takes on a hunky new role. See more breakthrough brand ideas at Creativity-online.com. Credits: KFC: Tender Wings of DesireAgency: Wieden & Kennedy Portland …

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Upfronts Diary: Did You Know NBC Airs 'This Is Us?'

After what some ad buyers called a confusing upfronts presentation last year, NBC Universal took a more conventional approach when it pitched its upcoming season at Radio City Music Hall on Monday. Reversing its decision last summer to lump shows by genre and audience, it went back to presenting its …

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Presidential Campaign Ads Are Super Quirky in South Korea

One ad from a South Korean presidential candidate parodied an Apple iPhone commercial; another riffed on famous Korean gangster flicks. Ahead of Tuesday’s election, some campaign ads have been surprisingly quirky and full of pop-culture references. The race itself is high-stakes. South Korea’s previous president, Park Geun-hye, was impeached and …

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Brand Safety Top of Disney's Mind at NewFronts

Disney’s new digital brand came with a brand-safe message. On Tuesday, the media and entertainment powerhouse held a digital NewFronts show to reveal the new Disney Digital Network, spawned from its Maker creators acquisition. Disney bought Maker two years ago, to get into the digital video landscape with thousands of …

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Cross-Screen Addressable Advertising Is Here

.caption { margin-bottom: 0px !important;} .brand-desk-content .about-brand-desk.company-desk { margin-top: 0px; !important; } The TV advertising ecosystem had to evolve to survive competition from digital alternatives, and it did. Part of that evolution was the birth of targeted TV advertising and the birth of addressable. Addressable TV advertising continues to rise …

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