Campbell Soup Hires VP To Helm Digital Acceleration Push

Campbell Soup is upping its digital game with the hire of a VP to run a nascent digital team within its U.S. retail marketing organization with the aim of expanding its digital efforts throughout the company. Matt Pritchard, VP, Digital Acceleration Group, Campbell Soup Credit: Campbell Soup Matt Pritchard has …

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Machine Learning Is Helping Martech Lead the AI Revolution

Artificial intelligence gets a lot of press (thanks, Elon), but the fact is, AI couldn’t be the rockstar it is without the behind-the-scenes help of machine learning (ML). While the two are closely related, there’s a critical difference between AI and ML: AI makes decisions, while ML makes predictions. Think …

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Branded Content Can't Depend on Creativity Alone

.caption { margin-bottom: 0px !important;} #floatright { float: right; margin-left: 20px; margin-right: 0px; } .quote { font-style:normal !important; font-size:14px !important; } @media only screen and (max-width: 767px) { #floatright { float: none; margin-left: 0px; margin-right: 0px; } } More and more, marketers consider themselves brand storytellers. And at this point …

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Traffic Authentication: The Most Nettlesome Issue in Ad Tech

Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers’ suspiscions in a study titled “The End of Advertising As We Know It.” In it, the analyst firm …

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