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Sanofi's Global Media Shifts to Mindshare After Review

French pharma giant Sanofi has tapped WPP’s Mindshare to handle its global media and Havas Media Group to field its U.S. media following a global review. Sanofi spent $1.5 billion in advertising in 2015, according to Ad Age Datacenter.

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GroupM’s Mindshare will take over as the new global media agency partner covering more than 60 countries. Publicis-owned Zenith previously held most of the company’s global media business.

WPP has even more cause to celebrate; Sanofi also conducted a review of its creative agencies in recent months and said it is appointing Publicis, Havas and WPP as its “key creative agency partners” across all of its business units. The company said it has a “long-standing, successful” relationship with Publicis and Havas, and will be adding WPP to its creative roster.

In the U.S., Havas Media Group is taking over as the company’s agency partner for the prescription business and as strategic media planning partner for the consumer healthcare business. KWG, an independent New York agency, will remain media buying partner for the consumer healthcare business.

Sanofi spent $523 million on measured media in the U.S. in 2016, according to Kantar Media.

In Japan, the drug company chose Hakuhodo as a media agency partner for its Japanese consumer healthcare busienss.

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