Jerry Seinfeld’s “Comedians in Cars Getting Coffee” will be available on-demand to Comcast subscribers this week thanks to a deal between pay-TV operator and Crackle.
All original programming from Sony’s Crackle will be available on Xfinity on Demand, with the first batch of shows hitting on April 20. Originals like the animated series “SuperMansion” starring and executive produced by Bryan Cranston will be available in the home and through Comcast’s TV Everywhere app and website viewed over the internet.
“Now, millions of viewers will be able to access Crackle’s original programming on demand, without having to leave their set top box environment,” Eric Berger, exec VP-digital networks, Sony Pictures Television and general manager, Crackle, said in a statement.
This is Crackle’s first content deal with a cable distribution partner. It is currently available on PlayStation, Apple TV, Roku and Xbox, among others.
But it is only the latest digital platform making its way to the TV box. Cablevision announced earlier in the month that it will make Hulu a channel on its set-top boxes.
Crackle will host its upfront presentation on Wednesday.