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Tag Archives: Ad

As Microsoft Joins Coalition for Better Ads, Blocking by Browsers Looks Set to Spread

Microsoft has joined the Coalition for Better Ads, an industry association trying to improve online marketing before frustration drives more consumers to block digital ads themselves. The move suggests that Microsoft’s Edge browser could eventually unilaterally block ads that coalition research has deemed annoying. Google, another coalition member, has already …

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Sheryl Sandberg: Racist Ad Targeting a Total Fail

Sheryl Sandberg says she’s personally offended by the anti-Semitic ads that were created on Facebook last week, and outlined new policies to prevent it from happening again, including more people-powered monitoring and the possibility of a reporting system for users. “Hate has no place on Facebook—and as a Jew, as …

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Instagram's New Autoplay Video Settings Turn the Volume Up

Instagram is breaking the sound barrier on videos. This weekend, Facebook’s photo- and video-sharing app tweaked the sound settings on videos in its app on Apple and Google Android phones. Now, users who turn on the volume for any video on Instagram will automatically hear sound on every other video …

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Uber Sues Dentsu's Fetch Media for Fraud

Uber Technologies Inc. is accustomed to getting sued. Now it’s doing the suing. The global ride-hailing company is taking advertising agency Fetch Media Ltd. to court for click fraud, alleging that the firm improperly billed Uber for “fake” online ads and took credit for app download s it had nothing …

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Turns Out, Brands Can Target Ads To Racists. But Would They?

Turns out the ability to target specific bigotries is more widespread than first thought. But it also turns out advertisers aren’t all that interested in deliberately reaching anti-Semites. On Friday, two more media outlets uncovered the ability for advertisers to target groups of people based on racist interests, this time …

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Facebook Offered to Target Ads to 'Jew Haters,' Report Says

Facebook’s self-serve ad technology could until recently be used to easily target anti-Semites, a report from Pro Publica indicated on Thursday. Reporters for Pro Publica wrote that they had been able to select “Jew haters” as a group to target with ads on Facebook. Here’s how it worked: Advertisers target …

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