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Tag Archives: Agencies

Get Tipsy: 'Rose-Fueled' Chatbot for Cannes Shenanigans

First-timer at Cannes? Do you have constant #FOMO? Have no fear. Huge has created a chatbot — appropriately named Tipsy to reflect the mind state of attendees — to provide people with useful Cannes tips throughout the week. Tipsy, which was developed in partnership with Betaworks and Dexter, is available …

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With #WearOrange, Huge Doubles Down on Gun Safety Messaging

Everytown for Gun Safety is asking people to #WearOrange for National Gun Violence Prevention Day today, one of the numerous and increasingly visible recent gun safety efforts supported by nonprofits and ad agencies. For the #WearOrange campaign, Everytown released a video remembering 15-year-old Hadiya Pendleton, who was shot and killed …

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Q&A: Why Ivan Pollard Is Joining General Mills

Ivan Pollard is joining General Mills after more than a year of change in the marketing and media organization. The maker of Cheerios and Yoplait selected a new U.S. media agency, WPP’s Mindshare, in the fall of 2015. In 2016, it picked MDC Partners’ 72andSunny and Redscout as its primary …

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Seeking to Simplify, WPP Folds Neo@Ogilvy Into Mindshare

Neo@Ogilvy, the media agency and performance marketing network inside WPP-owned Ogilvy, is being folded into Group M’s Mindshare. Neo will continue on as its own entity within a new “Mindshare Performance Group,” which will also envelop Fast, the integrated performance unit of Mindshare. Neo’s 1,000 performance specialists and advisors will …

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