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Tag Archives: Celebrity

Wave of Ad Boycotts Aren't Hitting 'Bachelor' Franchise Yet

Allegations of sexual misconduct, a possible lawsuit, an ongoing investigation and a ton of publicity: These days that’s usually more than enough to send advertisers running. But despite the incident that has rocked ABC’s “Bachelor in Paradise,” shutting down production indefinitely, advertisers are so far sticking with the broader “Bachelor” …

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TV Upfronts 2017: The Best and Worst of Broadcast's Big Week

Stability, safety, sameness: TV networks presentations of the 2017-18 TV season boiled down to three not very exciting words. But within the repeated promises of brand-friendly environments and revivals of old shows, there were a few exciting stage performances, bizarre moments and at least a laugh or two. Most surprising …

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Has Influencer Marketing Effectively Become Clickbait?

Brands using influencer marketing for content likely had the best of intentions when they began. But like much of the internet, things went south. Look at Mark Zuckerberg’s altruistic goal to create a more open and connected world with Facebook. Today, Facebook now has to hire thousands of screeners to …

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