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Tag Archives: Creativity

An Odd Soccer Field and Public Pay Phones Win Design Prizes

Two emerging markets—Thailand and Colombia—won their first Grand Prix awards at the main Cannes Lions festival, the first for an unusually-shaped soccer field and the second for repurposing old-fashioned public telephones to bring financial services to the poorest Colombians. WHAT IT IS: Property development company AP Thailand won the Design …

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The Death of Creative Excellence

In the dim and distant past, a friend of mine worked as a psychologist at a notoriously tough jail in Scotland. In an attempt to lighten the grim atmosphere of the lifers’ wing, the warden decided to hang prints of classic paintings in the common areas there. This action had …

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The Entertainment Lions Grand Prix Goes to … a Bank

WHAT IT IS: A branded content campaign, “Beyond Money” from Santander Bank and created out of MRM/McCann Spain, earned the Entertainment Lions Grand Prix. The centerpiece of the effort is a sci-fi short film, “Cuanto, Mas All Del Dinero” (“How Much, Beyond Money”), directed by Kike Maillo. It tells the …

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Four Comedy Rules to Use in Strategy

The other day I was talking with a comedian friend, who’s long been a critic of advertising. (It’s a refreshing dose of the truth when I wax on about a brilliant brand architecture or the artful execution of a piece of content.) “That’s the thing,” he said, “you guys are …

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Beyer Joins Quietman, Not to Scale Signs Kahrs

Director Nico Beyer has signed with Quietman for U.S. representation. He has worked on campaigns for car brands such as Mercedes-Benz, Audi, Lexus, Nissan, Cadillac, General Motors and the Chevrolet Super Bowl campaign “Chevy Runs Deep.” He has also helmed spots for advertisers such as Nike, Adidas, Panasonic, Infinity, McDonald’s, …

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