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Tag Archives: DigitalNext

When AI Fails (and What We Learned)

Brands big and small are experimenting with artificial intelligence (AI), with varying levels of success. Amazon uses AI to predict what you want to buy; Spotify leverages it to select music for your playlists; and digital assistants like Apple’s Siri are AI tools personified. But among those successes are plenty …

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The Middle Management Error Vendors Love Most

We deal with procurement departments every day. It’s a fact of modern day corporate life. But this week, I’ve had to respond to so many RFPs asking for “blue disco balls,” (my metaphoric name for a specific kind of middle management error that most vendors, suppliers and even solutions providers …

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Machine Learning Is Helping Martech Lead the AI Revolution

Artificial intelligence gets a lot of press (thanks, Elon), but the fact is, AI couldn’t be the rockstar it is without the behind-the-scenes help of machine learning (ML). While the two are closely related, there’s a critical difference between AI and ML: AI makes decisions, while ML makes predictions. Think …

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Traffic Authentication: The Most Nettlesome Issue in Ad Tech

Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers’ suspiscions in a study titled “The End of Advertising As We Know It.” In it, the analyst firm …

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A Seismic Shift Is Underway in Ad Tech

It’s time for ad tech to take responsibility. Even as ad tech players gear up to yet again take over Yacht Row at the Cannes ad festival and anticipate talking shop over glasses of rosé, they need to recognize the tone is going to be very different than when they …

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Using Facebook for B2B Lead Generation

Business-to-business advertising is almost synonymous with lead generation and management. However, worryingly, only 13% of businesses describe their lead generation as very successful. On top of that, there is a big mobile divide: while 40% of b-to-b buyers use their phone in the business purchasing process according to Google, data …

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Machine Learning and AI: When to Start?

If you want to build a ship to take humans to Proxima Centauri (the nearest star to the Earth), when should you start the project? If you start today, you might be ready to launch your ship in about 500 years, and accounting for exponential technological advances, you might get …

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How Do You See the Future?

Tomorrow will be nothing like today. It may look and feel a lot like today — you’ll get up, have breakfast, exercise, go off to work, etc. But tomorrow will be nothing like today. Tomorrow there will be 600,000 new smartphone activations, 540,000 new computers sold, hundreds of thousands of …

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