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Tag Archives: Media

News Corp. in Advanced Talks With Facebook on Subscriptions

News Corp., publisher of the Wall Street Journal and the Times of London, is holding “very advanced” discussions with Facebook about subscriptions to its content online, CEO Officer Robert Thomson said. “I’ve been talking with Facebook’s Mark Zuckerberg, exchanging thoughts, on how important it is that the value of content …

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Branded Content Can't Depend on Creativity Alone

.caption { margin-bottom: 0px !important;} #floatright { float: right; margin-left: 20px; margin-right: 0px; } .quote { font-style:normal !important; font-size:14px !important; } @media only screen and (max-width: 767px) { #floatright { float: none; margin-left: 0px; margin-right: 0px; } } More and more, marketers consider themselves brand storytellers. And at this point …

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WaPo Is Testing Audio Articles With Amazon Tech

The Washington Post is experimenting with audio articles on smartphones using Amazon Polly, a tech that can read words, but still sounds a bit like early speech synthesizers. The Washington Post is offering to let consumers hear its articles rather than read them. Credit: Washington Post Lincoln Motor Company is …

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Seeking to Simplify, WPP Folds Neo@Ogilvy Into Mindshare

Neo@Ogilvy, the media agency and performance marketing network inside WPP-owned Ogilvy, is being folded into Group M’s Mindshare. Neo will continue on as its own entity within a new “Mindshare Performance Group,” which will also envelop Fast, the integrated performance unit of Mindshare. Neo’s 1,000 performance specialists and advisors will …

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