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Tag Archives: Strategy

Campbell Soup Hires VP To Helm Digital Acceleration Push

Campbell Soup is upping its digital game with the hire of a VP to run a nascent digital team within its U.S. retail marketing organization with the aim of expanding its digital efforts throughout the company. Matt Pritchard, VP, Digital Acceleration Group, Campbell Soup Credit: Campbell Soup Matt Pritchard has …

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EBay Paints Itself as Colorful Contrast to Amazon

EBay is going hard after Amazon by showing its true colors. The San Jose, Calif.-based retail marketplace is airing a 60-second spot Sunday to begin a campaign themed “Fill Your Cart With Color,” the first work from 72andSunny since eBay named the shop its global creative agency earlier this year. …

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Brands Must Be Patrons, Not Sponsors, of the Arts

To be a patron of the arts has been a mark of distinction for thousands of years. In ancient Rome and feudal Japan, patronage was considered to be an intrinsic part of life in the aristocracy. Those with money must support those without who embark on artistic endeavors to better …

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