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Tag Archives: Tech

Machine Learning Is Helping Martech Lead the AI Revolution

Artificial intelligence gets a lot of press (thanks, Elon), but the fact is, AI couldn’t be the rockstar it is without the behind-the-scenes help of machine learning (ML). While the two are closely related, there’s a critical difference between AI and ML: AI makes decisions, while ML makes predictions. Think …

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A Seismic Shift Is Underway in Ad Tech

It’s time for ad tech to take responsibility. Even as ad tech players gear up to yet again take over Yacht Row at the Cannes ad festival and anticipate talking shop over glasses of rosé, they need to recognize the tone is going to be very different than when they …

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Facebook Lets Brands Blacklist Publishers

Facebook is giving advertisers more control over where their ads run, allowing them to opt out of appearing near content from specific publishers, according to new policies announced on Wednesday. “We will show you all the publishers or pages on which your ad could theoretically run,” said Michel Protti, Facebook’s …

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