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Themes from Dmexco: Data, Collaboration and Block Chain Technology

WPP CEO Martin Sorrell embraces the techie nature of Dmexco by wearing a hoodie — and says the coming battleground will be in data, with Google, Facebook and Amazon wielding unprecedented power.

Block chain technology, meanwhile, will revolutionize how we handle data–and help keep it secure, says Bob Lord, IBM’s chief digital officer. (Are you listening, Equifax?).

Aline Santos, executive VP for global marketing at Unilever, draws on the marketer’s experience working with startups through the Foundry and says collaboration is key.

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