Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, an insanely impatient boss demands a “latte in 5” — and she means seconds, not minutes — so her pitiable assistant turns to some random lady with a suspicious Italian accent who shows him how to use the International Delight One Touch Latte product. Meanwhile, IBM Watson predicts an elevator malfunction in another of a series of ads showing off the AI platform’s broad range of applications. And in a T-Mobile spot, a stalker-ish fan, reluctant wife in tow, shows up unannounced at the hotel room of Bryce Harper of the Washington Nationals — and now we’re a little worried about Bryce.
Today’s TV Ad HighlightsPowered by iSpot.tvNew ReleasesTop new ads recently aired on national TV T-Mobile: Team HotelNetwork: ESPN2Show: Mike & MikePrimetime Airing: Apr. 5, 8:43 pm ET Verizon: All Aboard the NetworkNetwork: ESPNShow: SportsCenterPrimetime Airing: Apr. 5, 8:09 pm ET IBM Watson: Watson at Work: EngineeringNetwork: CNBCShow: Squawk BoxPrimetime Airing: Apr. 5, 8:27 pm ET AT&T Wireless: KidNetwork: CBS SportsShow: Masters on the RangePrimetime Airing: Apr. 5, 8:34 pm ET International Delight: A Latte In FiveNetwork: NBCShow: TodayAiring Date: Apr. 5, 10:43 am ETMost EngagingTop ads by SpotShare for the past 7 days Activision: Destiny 2: Rally the TroopsOnline Views: 7118014Social Actions: 847070SpotShare: 9.70% Samsung Mobile: Unbox Your Phone: Scuba DiverOnline Views: 7937993Social Actions: 63321SpotShare: 9.60% Apple iPhone: Sticker FightOnline Views: 3621971Social Actions: 7790SpotShare: 4.37% Domino’s: Home for PizzaOnline Views: 1516559Social Actions: 6468SpotShare: 1.89% Lexus: Lane ValetOnline Views: 108834Social Actions: 350773SpotShare: 0.62%